You have created a compelling website design. You worked alongside developers on the layout, alignment and the content management system embedded in your website. Next, you are having issues with contents. Assuming you are an entrepreneur without good knowledge in copywriting and you do not have any connections to copywriters. Before we get into what website copywriting is, we will like to introduce you to what it is about and how it can be different from a typical copywriter who writes contents for articles or magazines per se.
What Is Website Copywriting?
In a nutshell, website copywriting is one of your marketing activities that can have a significant impact on your online performance (https://coschedule.com/blog/website-copywriting-template/)
When it comes to a website, it means the keywords you are trying to place in your website pages, the page title, meta description of the website page or event blog posts in your website. As search engines like Google crawl your site to find keywords relevant to what users usually search on Google, it is important to note that the contents you put in your website has to reflect the page title, meta description and also looking into the users perspective on what they will search on Google if they want to find your website.
Why Website Copywriting Is Important?
It helps you to talk to your potential customers and resonates with them. But most importantly, the search engine optimization and the keywords you placed in it. Thus, after understanding a little bit about website copywriting, here are the 7 Great Ways of Website Copywriting.
1. Conduct Market Research And Find Out Where Your Brand Stands
Conducting initial market research is the best way to identify what your future potential customers will look for. If you’re selling skin care products, find out what kind of skin care issues they are facing. Consolidate these research in a notepad and use those contents into your website. It will help a lot.
2. Conduct Brand Research
Similar to the initial market research, which you can execute together such as surveys – Find out what products or services that your potential customers are currently using, similar to what category you are approaching. This will help to align where your brand is currently stand, and applying it into your website content.
3. Style Guide
Having a style guide helps to keep in view of your branding. Creating such discipline will help to identify how you want to convey your messages to people, the fonts you use and the style of intonation when delivering messages to wider audiences.
4. Keyword research For Contents
Look through your competitors website. Read their page titles, meta descriptions, and the contents in their pages. Use a shortcut find keyword button on your browser to look for similar keywords they placed in their pages that are aligned with their page title and description.
This is going to be a very tedious work as you are not only analysing 1 competitor but several competitors before consolidating your own contents. Trust us, over time, this strategy will work out.
5. Intention
You have looked through your competitors’ keywords and contents, now you need to drive your intention to your consumers through your copywriting. This is an excruciating process. Writing sentences after sentences and using relevant keywords just to make sense.
However, there is a shortcut. You can use Grammarly plugin to adjust your contents. The free version helps you with your grammar. But if you want Grammarly to adjust your sentence structure, the vocabulary used and more functions, the premium price starts at US$11.66 per month.
6. Include statistics and quotes.
Using statistics from your past clients or real issues – if you do not have any past clients, will help to make your website much credible. Audiences may not like to see pie charts, statistics, graphs but they love looking at results. So elaborate those statistics align with those statistics.
7. Revise!
You have laid out all of your contents for all of your pages. Now, it is time to revise your contents again and again. The entire process from starting out your contents to revision will most likely take about 2 weeks, depending on the number of pages you have in your website. But we recommend that you do website copywriting while your developer is working on the website design. It saves time and it makes yourself much proficient and productive.
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If you are looking to improve on your business with digital solutions such as website design, digital marketing or reviewing your online platform, feel free to email us at enquiry@apexmedia.com.sg
We are more than happy to provide a complimentary consultation with regards to your business!