A website is the primary asset for your company’s online image. A poorly designed website will hurt your conversion rate and brand image.
It is absolutely crucial that you take a strategic approach to your website redesign. We have many clients raising this question to us – “when should I redesign my website?”. Our answer is, always look at the numbers.
So how do you know if your website needs redesigning? There are a few key metrics to look out for in your business.
1. Does your website design look outdated?
As your business grows, your company gets more departments / branches providing customers with more products and services. This will result in your website having more pages and content. Without a proper redesign, your websites will fail to hit their objectives which is: to sell, convert new leads and portray a professional brand image. It is crucial to keep your website up to date.
2. Is my customer conversion rate decreasing?
You dedicate your team’s time and effort into doing awesome sales advertisements and leads are flowing into your website to get additional information or purchase a product. For some reason, your conversion rate is not improving. This might be a warning sign that your website design or structure needs to be upgraded.
3. Is the bounce rate for my website increasing?
Bounce rate is the term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. New digital styles and features (e.g Apex Media’s interactive video feature) are coming out all the time. It is extremely important to keep up with the digital trends in order to capture the attention of your website visitors. Contact us for a free website analytics report to check your online business health.
As the saying goes “whatever gets measured gets managed”, our suggestion is for you to measure and check on your website performance from time to time to ensure that your business is growing strong. Typically it would be ideal to redesign your website every 1-2 years.
Apex Media provides a website redesign package along with one month of complementary website maintenance.
This includes:
- Content Management
- Data Analytics
- SEO Optimization
- Web Traffic Monitoring
- Regular Backups
- Mobile Responsive
- Loading Speed Optimization
- Online Advertising
Feel free to reach out to us anytime and get a consultation on how your website can be improved.
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If you are looking to improve on your business with digital solutions such as website design, digital marketing or reviewing your online platform, feel free to email us at enquiry@apexmedia.com.sg
We are more than happy to provide a complimentary consultation with regards to your business!